"A multi-regional Group close to its customers and to their communities".
a. To be a "popular bank" and consequently strongly rooted in the economic and social life of local communities, developing business to stimulate growth in them.
b. To be protagonists on the national banking market with concrete proactive participation distinguished by its efficiency and capacity to create lasting value.
To combine the best of being a "POPULAR BANK" (close to customers) with the best of being a "NATIONAL BANK" (dynamism, strength, soundness, energy), to the benefit of all our customers.