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The name and symbol are characteristic of the constituent and founding features of the Group: the union, the joint participation and the continuity of different and complementary organisations within an innovative and harmonious model. It is the verbal and graphic expression of a federal and integrated poly-functional Group.
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 | The elements which characterize the UBI Banca brand (symbol, colours and lettering) have been specially adapted for each of the main Product Companies and Network Banks. More specifically, each Bank has the acronym "UBI" incorporated in its brand, but has kept its own registered name unchanged to maintain continuity with the historical brands of the Network Banks. |
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| The mascot
The creation of a mascot, which has been created by animating the brand UBI Banca, is also innovative. It is completely unique in financial advertising and will accompany all commercial communications both on the media and in branches. The mascot is designed to represent the spirit and culture of UBI Banca in a modern and dynamic fashion, its capacity to listen and to intervene, its closeness to its Customers and its capacity to satisfy their needs. |
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